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Wednesday, September 25, 2019

I am so confused...(or: how I made a cameo in the Peloton trademark case, as a consumer)

Thanks to Rebecca Tushnet's great coverage, I just realized that I am a confused Peloton rider in this new trademark case. And I happen to be teaching trademarks tomorrow morning. 

So it all started when Hugh Jackman was bragging about his Peloton leaderboard times and I got off my bike and tweeted "“Hugh giving all the rest of us in the #Peloton family goals to aspire to @onepeloton @pelotonmagazine though I bet he doesn’t have near 500 @classpass classes yet!” [update: I am now nearing 700 classes on classpass]. 

And now this tweet is brought in Move Press, LLC v. Peloton Interactive, Inc., No. LA CV18-01686 JAK (RAOx), 2019 WL 4570018 (C.D. Cal. Sept. 5, 2019) to establish that consumers confuse Peloton Magazine as associated with Peloton the indoor online cycling community.

Happy to also serve as an expert, not just a confused consumer - give me a call, if I don't answer I might be on my bike trying to beat Hugh...



Posted by Orly Lobel on September 25, 2019 at 01:12 AM | Permalink


Since you’re such a competitive Peloton user, you might want to try Zwift. It has changed my life. (Smart turbo trainer. Fitness meets e-sports. Incredible! https://youtu.be/zxRNyGbjWnc )

Posted by: Thom | Oct 2, 2019 9:00:35 AM

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