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Sunday, August 04, 2019

Is Blogging the New Resume?

I learn a lot about career planning through the observation of others’ successes (and failures). I have observed lawyers and non-lawyers alike carve professional niches through blogging and podcasting. The two best examples are On Reserve, a Wine Law blog, and The Gen Y Lawyer podcast.

Lindsey Zahn started On Reserve in law school as a means of writing about her passion in the regulation of alcoholic beverages. It grew a following, and led to opportunities as an alcoholic beverage lawyer. The blog also allowed her to showcase her prolific scholarship in wine law.

The Gen Y Lawyer podcast went down a similar path. A way to express the feelings of a new generation of lawyers by interviewing legal professionals, it provided Nicole Abboud with the opportunity to become a legal marketing consultant.

I do not advocate every aspiring lawyer to create their own blog or podcast. There are logistical issues with attracting readers and listeners (both of the aforementioned were profiled by the American Bar Association). There are, however, some takeaways for establishing a blog or podcast to show one's legal acumen. First, content must be continuous. People will lose interest in your online media if there is nothing new to see. This ties directly into my second observation. It must be born of passion. Both On Reserve and The Gen Y Lawyer were products of the visions and interests of their creators. On Reserve became not only a resource for those interested in wine law, it was also a way to demonstrate Zahn's skills as a writer, scholar, and experience. The fact that both are still going strong today is a testament to this.

Posted by Scott Maravilla on August 4, 2019 at 03:04 PM | Permalink

Comments

Sharing quality content online will absolutely gain your attention. However, you should select the right platform to deliver your opinion and thoughts on a specific topic. Also, choose the right audience to deliver your blogs. Like, if you are writing on a professional topic share it on sites like LinkedIn where you can find the right audience for your blog to cheer.

Posted by: Zoya Fatima | Oct 22, 2020 7:54:55 AM

No doubt sharing quality content online will gain you attention. However, you should select the right platform to deliver your opinion and thoughts on a specific topic. Also, choose the righ audience to deliver your blogs. Like, if you are writing on a professional topic share it on sites like LinkedIn wheree you can find the right audience for your blog to cheer.

Posted by: Barney Joe | Aug 12, 2020 6:44:17 AM

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