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Wednesday, April 06, 2011
law porn re-redux
Some time back (time being a slippery substance post-tenure), law blogland served the very useful purpose of calling out the excessive waste of resources that law schools engaged in by sending out their latest accomplishments on glossy pages to everybody and her cousin in the legal academy. This included such bizarre things as alumni magazines, as if what interests me is how a school appeals to its justifiably proud graduates. I seem to receive far fewer such mailings. But I also sense that this practice has been curbed generally, perhaps in part because of its cost, perhaps because it seems not to have much effect, and perhaps because of the useful shaming that blog discussions had. Three questions:
1. Am I correct that the number of schools and number of publications have gone down?
2. Does this mean schools shouldn't even send out one informational publication? I must concede that in my administrative capacity (now ended), my ugly mug appeared on one such flyer, but I always made sure that it included no puffery -- just letting folks know what my colleagues were publishing. Maybe I'm rationalizing.
3. The alternative would be to push such things by email rather than USPS mail or by merely making things available via the pull of the website. My intuition tells me that recipients get more exorcised by email spam than by junk mail, and that besides potential students or faculty, no one visits a school website to consider an institution. I would suspect, in other words, that this would be a mostly useless exercise. If the answer to question 2 is "yes, no law porn at all," then is it worth doing any such promotion?
Posted by Mark Fenster on April 6, 2011 at 09:30 AM | Permalink
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Comments
I admit, I kind of liked (and like) getting the stuff about hiring, scholarly conferences, and faculty publications. My understanding, though, is that They (you know, "Them", the ones who find and establish things) have established that publishing and mailing this stuff isn't "worth it", though, and so -- as a result -- lots of schools have stopped doing it.
Posted by: Rick Garnett | Apr 8, 2011 12:38:44 PM
I have not seen much a decline. Perhaps you are getting less because you are no longer in a category that potentially votes in USNews? I have seen more postcards advertising talks, though, which might be an attempt to get someone to look at it before recycling.
I have to say, however, that I have never understood the outcry about the substance and concept of sending out the material (although I could see why it is problematic from a cost and environmental perspective). Even alumni magazines are interesting in that they give insight into programs other schools are trying, both to appeal to students and to their alums. In my administrative capacity, I've found the materials interesting and useful as long as I have my puffery radar tuned up and don't take it too seriously. Worst case I just recycle it.
Posted by: anon2 | Apr 6, 2011 1:35:27 PM
I agree that junk e-mail is particularly obnoxious. And sending out alumni magazines has always struck me as crazy. If it arrives on paper once a year and is longer on information than puffery, I think it's fine.
Posted by: Anon | Apr 6, 2011 10:06:05 AM
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