Friday, July 05, 2013
Sports and patriotism
From ESPN's Howard Bryant. I'm not sure this is as new a phenomenon as he suggests or that sports used to be apolitical, but I agree that it has become more pervasive and, to some, obnoxious. I particularly like the closing paragraph, where he points out the inconsistency (if not outright hypocrisy) of leagues and the media immersing games in compulsory politics, then criticizing players who speak out for their own causes and ideals, demanding that they "shut up and play."
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Hate to disagree but can you say Jackie Robinson or Jesse Owens at the 1936 Olympics. Sports has and will be involved in the politics of our lives. Shut up and play will never be enforceable.
Posted by: STEVEN J. FROMM | Jul 7, 2013 10:40:38 AM
I don't think everyone who has tried it has been able to use patriotic advertising without seeming to be trying to sell something. However other marketers have used it and done so successfully. That is, they achieve their goal of portraying their brand in a positive light.
Posted by: Dian@Patriotic advertising technique | Dec 26, 2013 5:41:21 PM