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Thursday, August 30, 2012

Sexist New Coke?

About a year ago, Bic unveiled Bic for Her, a pen designed for use by women in that it is smaller and, oh yeah, pink and crystal and other pretty colors. And it costs $0.15 more per pen. Commenters on Amazon have been having fun with this one for a couple of days. Not sure why this is bubbling up now, although one publication speculated that the wave of back-to-school shoppers have noticed them.

Posted by Howard Wasserman on August 30, 2012 at 10:02 AM in Culture, Howard Wasserman | Permalink


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