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Sunday, April 22, 2012

80,000? That's a Lot of Patents

I just saw this Mercedes ad, intended to celebrate the innovation of the company's engineers.  As a patent prawf, I was struck by the image of patents protecting the car.

80,000 patents can be a signal of serious advances. As Clarissa Long has observed, "patents can serve as a signal of firm quality." Or, it might just be indicative of a lot of patenting.

Posted by Amy Landers on April 22, 2012 at 05:12 PM in Intellectual Property | Permalink

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Very clever commercial!

Posted by: Margaret Ryznar | Apr 25, 2012 2:53:38 PM

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