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Friday, August 18, 2006

Branding Redux

Apropos of the earlier discussion on law firm branding, the National Law Journal reports that the firm now known as DLA Piper Rudnick Gray Cary "is expected to announce in September that it is taking a new,  shorter name to strengthen its international brand. . . ."

One of the managing partners is a good friend, and I am willing to pass suggestions on to him.   I'm thinking maybe something made up and techno, like Altria (old Philip Morris) or AXA.  Right now, I'm leaning to Intimidex over UniLex.   Wait, wait, how about IntimiLex?

Posted by Jeff Lipshaw on August 18, 2006 at 05:51 AM in Corporate, Lipshaw | Permalink

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Comments

IntimiLex might be too close to Imitrex (migraine reliever)! how about LexiDate! Though that might be better for JD-Date web personals.

The case of Lexis v. Lexus is a classic here.

Posted by: Frank | Aug 18, 2006 12:44:13 PM

Wait, wait. I'm going to display a complete butchery of intellectual property law (I think), but assuming there's no technical infringement of the Imitrex trademark, are you saying there is a risk of confusion between a drug that cures a headache and a law firm that gives a headache?

Posted by: Jeff Lipshaw | Aug 18, 2006 12:52:18 PM

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