Friday, July 01, 2005
Over the past months, we've heard that Tom Cruise started dating starlet Katie Holmes. We've heard about (or if we're really unfortunate, seen) Tom jumping on Oprah's couch. We've heard about Eiffel tower engagements and whatnot. Tom-and-Katie has come under repeated criticism, as commenters have wondered whether the relationship is merely a publicity stunt, since the two are both starring in movies in new release.
And now we're seeing numbers: Batman Begins opens with a $50 million weekend and continues strong. War of the Worlds pulls in $34 million on its first day. Alas, it looks like the Tom-and-Katie show was great free publicity for both movies. There is a terrible downside to this: since the model worked, and is eminently copyable, we'll no doubt be seeing copycats for years.
So prepare yourself now, because you'll no doubt soon see every unattached actor with a new movie a few months from release, suddenly finding love with a random actress (also with a new release forthcoming) and jumping on Oprah's couch.
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I don't attribute the success of these movies to this publicity stunt, at all. There are a lot of Batman fans out there who have seen and will see this movie purely for that reason. War of the Worlds has gotten positive reviews (at least the ones I've seen so far). I think these movies are succeeding due to the normal commercial hype and positive word-of-mouth by people who ignore the engagement and are only intersted in movies for their own merits.
Now if these movies had been critically treated like Gigli ...
Posted by: danithew | Jul 1, 2005 5:05:16 PM
isn't that what the old studios used to do, except they would have an actor and an actress from the same movie hook up?
Posted by: dgm | Jul 1, 2005 5:43:35 PM